A streamlined LinkedIn profile service designed exclusively for Briefcase Coach resume clients.
Why you should hire a LinkedIn profile writer
A study found that 122 million people received an interview through LinkedIn. According to the social media giant, three people are hired every minute on LinkedIn. It’s the #1 website where recruiters go to find talent.
Just being ON LinkedIn isn’t enough. You have to be “findable.” That’s where we come in.
Our process begins with keyword research. We look at job descriptions and search analytics to identify keywords you should use on your profile to improve your site SEO.
It’s not uncommon for our clients to get 20-60% more profile views after working with us.
Your LinkedIn profile is a critical component of your professional brand. It’s often the first place recruiters and potential employers look to learn more about you. To complement your new, expertly crafted resume, Briefcase Coach is pleased to offer LinkedIn Lite – a focused service to help you establish a strong online presence.
What’s Included: “LinkedIn Basic” provides you with all the essential content for a powerful LinkedIn profile, delivered in an easy-to-use format. You’ll receive:
- Targeted keyword research based on your ideal roles and industries to help your profile rank higher in LinkedIn search results.
- A first-person “About” section crafted to tell your unique story with clarity, confidence, and authenticity.
- Customized recommendations for your Skills section to ensure you’re highlighting the right expertise for your goals.
- Two headline options—both keyword-rich and goal-aligned—so you can choose the one that best captures your value and voice.
- LinkedIn-ready Experience section content, tailored to engage a public-facing audience while showcasing your impact and achievements. (Last three jobs only)
Why Choose LinkedIn Basic?
- Value: A budget-friendly way to enhance your online presence when you invest in a professional resume.
- Seamless Integration: Ensures your LinkedIn profile aligns with the powerful narrative of your new Briefcase Coach resume.
- Efficiency: Receive all the essential content you need quickly, allowing you to focus on your job search.
- Expert-Backed: Benefit from Briefcase Coach’s expertise in LinkedIn optimization and personal branding.
LinkedIn Basic Profile Writing
LinkedIn Basic is designed as a cost-effective add-on to our resume writing services. To maintain this value, it does not include revisions or custom LinkedIn banners. You will receive your LinkedIn content in a Word document, along with clear, step-by-step instructions for easy implementation on your LinkedIn profile.
We create for you:
- Keyword Research Strategy
- A first-person LinkedIn about section
- A keyword-optimized header
- Access to a portfolio of banners
- LinkedIn experience section written in the first person with content appropriate for a public-facing audience (last 3 jobs only)
- Skills section recommendations
We are rule followers. The LinkedIn User Agreement prohibits us from using your login to update your profile on your behalf. If, after we deliver your done-for-you content and you aren’t sure how to best use it, we will schedule a video screen-sharing session free of charge to walk you through how to update your profile.
We extend your personal brand. We view the LinkedIn profile as a completely different yet complementary service to the resume. We do not simply copy + paste your resume bullet points onto your LinkedIn page. We do use some of the same themes on both the resume and LinkedIn.
LinkedIn Plus is our premier, done-for-you service—ideal for professionals who want a fully customized, white-glove experience. We take care of everything, crafting a high-impact profile from start to finish with personalized strategy, storytelling, and positioning that reflects your unique value.
LinkedIn Basic, on the other hand, is our streamlined, budget-friendly option. It blends the power of our proprietary AI-driven prompts with the precision of expert human editing to deliver polished, keyword-rich content you can confidently plug into your profile.
Both options are designed to elevate your online presence—just at different levels of support and customization.
We introduced LinkedIn Basic in response to what we’re seeing in today’s job market: more professionals facing unexpected transitions, tighter budgets, and a greater need for cost-effective support. We wanted to create a more accessible, budget-friendly option that still upholds the quality and strategic insight we’re known for—just in a more streamlined format.
LinkedIn Basic allows us to serve a wider range of job seekers without compromising the high standards of our LinkedIn Plus offering. It’s our way of meeting people where they are, while still delivering content that’s effective, thoughtful, and aligned with today’s hiring landscape.
We designed LinkedIn Basic to be a streamlined, self-serve option—one that delivers high-quality content at a more accessible price point. In some cases, we’re even offering it at no additional cost when bundled with a white-glove resume package.
Because of that, we’re not able to include free edits or reviews—our team’s time and expertise are valuable, and we want to remain fair to both our paying and pro bono clients. This model allows us to continue offering exceptional quality while keeping the service affordable and sustainable.
Of course, if you’d like additional support or revisions, we’re happy to offer that as a paid upgrade.
With LinkedIn Basic, you can expect professionally written, high-quality content that follows all of today’s best practices for LinkedIn profiles—including keyword optimization, personal branding, and clarity. We use our proprietary AI-driven prompts to efficiently generate strong first drafts, and then our world-class writing team reviews and edits every piece to ensure polish and consistency.
That said, this option is intentionally more streamlined. It doesn’t offer the same level of deep customization and personal storytelling as our LinkedIn Plus service, which is 100% human-written and built entirely from scratch with strategic input.
Both options reflect our high standards—we’re just offering different levels of support to meet different needs and budgets.
Once you’ve approved your custom, white-glove executive resume, we’ll begin work on your LinkedIn Basic package. You can expect delivery within 5 business days.
Unlike generic AI tools that rely on basic inputs and templates, our approach is deeply personal and grounded in strategy. We conduct a 90-minute to 2-hour in-depth interview to craft your custom, white-glove executive resume—written entirely by a seasoned professional.
When we create your LinkedIn Basic content, we’re not starting from scratch or using generic prompts. We’re building from your human-authored resume and real-life career stories, ensuring your LinkedIn profile reflects your achievements, and your goals. It’s a blend of smart AI efficiency and expert human insight—a level of thoughtfulness no off-the-shelf tool can match.