Personal branding

  • Combating Ageism and Remaining Relevant in a Rapidly Changing Job Market In a professional landscape defined by rapid innovation, shifting workplace norms, and emerging technologies, staying relevant can feel like a moving target—especially for seasoned executives. With the rise of AI, automation, and younger, tech-savvy leaders stepping into prominent roles, many experienced professionals find themselves…

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  • At Briefcase Coach, an executive resume writing firm and career strategy consultancy, the team is deeply invested in the nuances of career development. One of the first questions Sarah Johnston asks clients is: Did you intentionally choose your career path, or did it evolve more serendipitously over time? This question gets to the core of…

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